ThayerMahan

Establishing a Digital Platform for a Global Ocean Intelligence Leader

Overview

ThayerMahan is a rapidly scaling maritime technology company advancing the future of ocean intelligence. Founded by Navy veterans and engineers, the firm develops sophisticated systems spanning passive acoustic sensing, autonomous platforms, and geospatial analysis for defense, government, research, and commercial missions.

As ThayerMahan secured major contracts and international attention, its early website no longer reflected the sophistication, credibility, or scale of its work. The company needed a digital platform capable of communicating complex technologies with clarity and authority.

The Strategic Challenge

Operating at the intersection of advanced engineering, national security, and environmental stewardship, ThayerMahan required a web presence that could translate highly technical systems into a clear, credible narrative.

The site needed to project innovation and ambition while signaling the maturity and reliability expected by defense partners, commercial stakeholders, and top engineering talent—without oversimplifying the technology or fragmenting the message across audiences.

Our Approach

ICVM Hawk approached the project with a professional-services mindset, positioning ThayerMahan as a category-defining leader rather than an early-stage technology firm.

We developed the company’s messaging strategy and authored all core site content, creating a voice that balanced technical rigor with business clarity. The site was designed to organize complexity, surface relevance, and guide distinct audiences efficiently.

Key elements included:

• Structured Systems & Solutions

  Technologies presented alongside the industries and missions they serve, making application and value immediately clear.

• Relational Content Architecture

  Interconnected solutions, case studies, and insights that allow users to navigate based on interest and need.

• Audience-Led Navigation

  A cohesive experience tailored to defense, energy, environmental, and commercial stakeholders.

• Talent Positioning

  Career content highlighting engineering excellence and mission-driven work.

• Visual Storytelling

  High-impact ocean imagery that conveys scale, purpose, and operational reality.

Results

The website quickly became ThayerMahan’s primary business development and communications platform. It delivers the authority required to support major contracts and partnerships and is regularly used by leadership in pitches and conference settings.

The project positions ThayerMahan as a credible, innovative, and globally competitive leader in ocean intelligence—ready to operate at the highest levels of industry and government.