Insights
-
January 9, 2026With the introduction of AI, your website shouldn’t be a collection of disconnected content. It must now be a structured network of knowledge designed to prove your authority.
-
January 5, 2026For most law firms, the goal of online content is to drive business development and demonstrate experience. And yes, those things matter. But when firms focus only on lead generation metrics or keyword rankings, they miss the most important job their content is actually doing.
Your content is trying to confirm a decision that’s already in motion.
