Insights
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May 20, 2026Google’s recently released AI search guidance suggests that businesses, including law firms, should rely primarily on traditional SEO, reinforcing that its AI-driven results are built on the same core ranking systems as its existing search model. This is a familiar message: Keep doing SEO. Don’t overthink AI. Don’t chase new tactics.
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April 30, 2026AI isn't waiting for your firm to make a great first impression. It's already building a profile of you from every signal across the web, and vague branding won't make the cut. In this recorded webinar, you'll learn exactly what brand signals AI uses to recommend firms for top practice areas, and what to do if yours aren't saying enough.
