Insights

Understanding CIPA, the 2026 demand-letter wave, and how to fix your cookie banner before a plaintiff's lawyer finds you first.

AI search platforms like ChatGPT, Perplexity, and Google's AI Overviews aren't just changing legal marketing. They're changing the path from reputation to recommendation. This post breaks down how AIO and AI-powered search visibility work, why vague digital presence is a liability for law firms of every size, and what it takes to build the structured, consistent, credible digital footprint that gets your firm found and trusted before you ever enter the room.