Kirby McInerney LLP
Sharpening the Brand of a Market-Leading Litigation Firm
Overview
Kirby McInerney LLP is a New York–headquartered law firm on the leading edge of complex litigation. With a history dating back to the earliest days of securities law, the firm has recovered billions for clients through precedent-setting cases in securities, antitrust, commodities, structured finance, healthcare, consumer, corporate governance, and whistleblower actions.
Long respected for its pioneering work in financial fraud litigation, Kirby McInerney has always punched above its weight. As the firm grew and its scope expanded, it needed to take a fresh look at how to express who it had become and where it was headed.
The Strategic Challenge
Kirby McInerney’s prior identity and website no longer reflected the sophistication of its practice or the breadth of its capabilities. The firm needed:
Messaging that sharpened its value proposition and articulated its leadership in financial fraud and governance litigation
A brand voice with greater polish and sophistication to match its stature
A next-generation website capable of showcasing robust thought leadership and making complex content easy to navigate
Our Approach
ICVM Hawk led a full brand strategy exercise to help Kirby McInerney articulate its current strengths and competitive advantages. Through engagement with leadership, we developed refreshed messaging that was sharper, more sophisticated, and more effective in positioning the firm as a market leader.
Building on this foundation, we designed and developed a next-generation website that:
- Elevated the firm’s digital presence with a modern, polished design
- Organized content around the firm’s strengths, particularly in financial fraud and governance
- Delivered robust navigation and search features to make extensive thought leadership easy to find and use
Results
The project delivered a brand and website that reflect the sophistication and rigor of Kirby McInerney’s practice. The refreshed messaging captures the full scope of the firm’s capabilities and communicates its leadership with clarity and confidence. The website conveys the quality and authority of a national firm while preserving the focus and responsiveness of a mid-sized practice, reinforcing the firm’s strong position in the competitive landscape of complex litigation.
