Insights
-
November 19, 2025Law firm websites are entering a new era where brand, structure, and AI optimization work hand in hand. Platforms like ChatGPT, Gemini, and Perplexity are changing how clients find, understand, and evaluate firms online. The question is: does your website reflect what you want AI and your audience to know about you?
-
October 31, 2025Firms are engaging in more digital marketing activity than ever: articles, social posts, newsletters, SEO campaigns, and more. On the surface, this looks like momentum. But, peel back the layers, and it may be disconnected, inconsistent, or worse, ineffective.October 31, 2025Law firms grow by pairing a strong brand positioning with the right marketing technology stack. The technology piece of that equation increasingly includes artificial intelligence (AI).
-
October 19, 2018
The DOJ declined to provide any further direction on website ADA compliance, despite desperate pleas from the House of Representatives asking the DOJ to take control of rampant class action filings.
July 9, 2018Firms with strong international trade trade expertise should take a closer look at this thought leadership opportunity.
-
July 3, 2018
When a potential client visits your website, it's likely that he or she will quickly click to your biography. And the smaller the firm, the more one's bio views increase as a percentage of overall traffic. With such scrutiny on these pages, it's important to maximize their effectiveness.
June 11, 2018“So what do we do now?” That’s the question that many marketing, business development and communications professionals — still breathless from the recent EU General Data Protection Regulation sprint — are asking themselves. (Law360)
-
March 3, 2018 | Law360
With new websites costing in the multiple six (and sometimes seven) figures and incalculable amounts of staff time, firms are wise to review a well-thought "refresh vs. rebuild" decision tree. (Law360)
February 2, 2018New trends in technology, culture and user behavior that impact firms in significant ways are not being talked about nearly as much as they should be. As you review your own online presence and plan for improvements, consider the list of major do’s and don’ts we’ve compiled here.
-
January 1, 2018 | Bloomberg Law: Big Law Business
The reasons for leaving Big Law vary, but there is one common theme among new boutique law startups: technology is playing a key role in helping them compete, operate and succeed. (Bloomberg Law)
RECENT UPDATES
- Resolve Marine, a leader in specialized marine services and emergency response, selected ICVM Hawk to create a fully rebranded website experience.
- Morrison Cohen continued its long-standing partnership with ICVM Hawk through the development and relaunch of its flagship website.
- Kirby McInerney, financial fraud litigation leaders, looked to ICVM Hawk to reinvent their brand and create a new flagship website.
- Sadis, a business law and hedge fund creation boutique, engaged ICVM Hawk to create a fully rebranded website experience more becoming of the firm’s innovative practice.
- The Delaware corporate law boutique of Bayard, P.A. engaged ICVM Hawk to help the firm showcase its sophistication and capabilities in both business and private client services.
- ICVM Hawk developed a unique interactive "Atlas of Impunity" mapping tool for political risk consultancy Eurasia Group, measuring the degree to which every country exercises power without accountability.
Request a Review of Your Project
